What to Do After a Website Launch to Get Your Website Taking Off!
Create a Marketing Strategy that includes the following (in no specific order).
I am not saying your situation will get results as easily as it did for Carla’s business, especially if your field is more competitive. What works for one company can be very different from what works for the next.
But that makes it all the more important for you to come up with a marketing strategy that includes some combination of content marketing, social media, search engine optimization and ads that align with your industry and what you uniquely offer. Don’t let ignorance or doubt stop you from taking those last steps needed to get a return on your website investment.
Here’s my list of 25 practical tips you can do in addition to and maybe as a part of your marketing plan, complete with links that go into more detail on the topics. They are in no particular order of Have at it!
- Set up a Google Analytics account linked to your website.
- Set up Google Analytics Dashboard for WP to see you stats right in the dashboard.
- Check your Google Analytics regularly. To see what is working and what can be tweaked.
- Make a social media plan. Choose the best platforms for your niche. Where are they? Follow other people in your field and interact with them and share their posts on your social sites. They will start following you and sharing your posts.
- Sign up for social media accounts such as Facebook Page, LinkedIn, Twitter, Instagram and perhaps Pinterest. Fill out these accounts profiles completely using a professional headshot and branded imagery on profile/cover pages.
- If you are a solopreneur, use your own name and photo on your Twitter profile.
- Grow your Twitter followers with a selected group of industry leaders and people in your target market, start with a follow and unfollow strategy. Follow 25 people each day and then unfollow those who don’t follow back after a while. Once your account grows, gradually increase the numbers of follow- unfollows using Manage Flitter.
- Share images related to your work or company culture on the Instagram account for your business. You can set up your account to automatically post your Instagram images to Facebook and Twitter. Use hashtags (#) quite liberally so people can find your account. You will also get followers by following other accounts and sharing their images.
- Ask your friends to share your social updates with their networks. Suggest to a group you have a twitter list to see and share each othger’s content.
- Set up a Gravitar (globally recognized avatar) which uses your headshot or other image and follows you from site to site like when you comment on yours or others’ blog. It is free and you sign up for it with an email just like a social media account.
- Keep up to date on information relevant to your business. Check out other blogs, Twitter, and other sources to find articles to use a research for blog posts or for sharing on social media sites. Keep track of your finds with using apps such as Evernote to help you keep your articles organized.
- Make sure your website has a blog page that is designed for maximum readability.
- Create five to 10 categories for your blogs. Don’t assign a post to more than one category.
- Research and develop a list of keyword phrases you would like to come up for in Google searches and write posts on topics related to your keyword phrases using those words in the post.
- Optimize your pages and posts for your keyword phrases using the Joast SEO plugin.
- Publish your posts and social updates on a consistent schedule. CoSchedule makes it easy to do all from one place in your WordPress dashboard.
- Keep the conversation going by respond to comments on your blog.
- Create a MailChimp account and make an email marketing list. Embed a sign-up form for this list onto your website. Being invited into someone’s inbox is one of your most important marketing tools you can have because it gives you an opportunity to nurture that early interest.
- Attract and nurture your leads with a sales funnel that includes making an invitation to sign up for your list and receive a special opt-in offer—something simple like a tip sheet or short instructional video that solves a problem related to your expertise. People who opt in are interested in that subject, so you can create a series of autoresponder emails to keep them engaged. This way, people on your list will get to know you and remember you when they become ready to work with you.
- After you write a blog post, send it out to your growing list via MailChimp so people will know to read it.
- Speak, organize, join, network. Always refer people back to your website to sign up for your mailing list so you can grow your community.
Keep working your plan and tweaking your site and your methods. Over time, you will improve every aspect of this process, and your website business will show it as more people are attracted to your website, and more visitors are turning into loyal customers. You can do it, and it will work if you work it☺