Module 6: Designing your Site

An effective website must be designed to appeal to the ideal customer, offering them the images and the content they need so they know they are in the right place. There is research on styles and trends and what works and doesn’t. Becoming familiar with these design caveats will help you design a usable site that people will trust so that they stay, learn more and take the actions you want them to take. Anything else gets in the way.

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