WELCOME TO THE WP WEB DESIGNER MASTERY COURSE
There’s a lot of juicy content in this course. We’ve done our best to break it into easily digestible segments that build upon each other. The course segments are 10 modules which, in turn, are broken into 5-9 lessons each. Below you’ll find a list of the 10 course modules with a description of each.
You’ll be able to track your progress through the course by marking individual lessons as completed as you finish each one. When you’ve completed and checked off all of the lessons in a module, the module progress checklist on this course home page will automatically update and the percentage of the course completd circle will change to show your current progress in the course.
THIS COURSE CONSISTS OF 10 MODULES
This module provides the foundation for the entire course, explaining how the course will work, how you will work the course, and how you will master your mindset in a way that facilitates you finishing the course, as it is designed. If you are one of those people that just hates to read directions, please don’t skip this section. We call it Module 1 for a reason.
A common mistake of new marketers and web designers is to create websites that try to appeal to everyone. The websites you build will succeed if you narrow down the messaging to speak to a very specific target visitor, who needs, wants and is willing to pay for the specific service you offer. Crystal clear messaging, with images and content that appeal to the target visitor, gives you the best chance for converting them into clients. Unfortunately, build it and they will come does not apply to websites.
You will start this module with the ground rule in place that you cannot think or say, “I’m not technical” from here on out. Then, with that out of the way, in preparation for beginning your own website to use for your redesign during this course, we present considerations in choosing domain registration and web hosting services. You’ll learn what to do to migrate sites or new installations in order to save time and heartache. And you’ll get an understanding of the alphabet soup on the topic of connecting a domain name to websites and email hosting.
What to write and how to write it? Content is the hardest part. You can’t design your page until you know what you need to say. You need a message that is clear and cohesive, simple and understandable. It should target the underlying needs of your ideal client, rather than discussing the features of your products or services. You can have a beautiful website, but without words to seal the deal, you might as well hang it up. Do it right and you will attract your target clients and make them fall all over themselves to work with you!
The myth of the perfect theme has led those new to WordPress into the weeds time and time again. There are no perfect themes or plugins but there are themes and plugins that are better than others. The best theme is one that is supported by the developer that you learn to customize to suit any site you build. We’ll be teaching theme customization with a path to pro using the StudioPress Theme Framework with a series of plugins.
An effective website must be designed to appeal to the ideal customer, offering them the images and the content they need so they know they are in the right place. There is research on styles and trends and what works and doesn’t. Becoming familiar with these design caveats will help you design a usable site that people will trust so that they stay, learn more and take the actions you want them to take. Anything else gets in the way.
Your clients need to know that for a website to remain current and viable, they need to add fresh, interesting and informative content on a regular basis. You’ll educate them further on how to get more traffic, more leads and more business with online marketing techniques. This will create a solid consulting relationship that will provide an ongoing source of income as they continue to turn to you to help them execute different online marketing strategies.
Now you have the goods on how to create a website that will work to bring in business for your clients. The next step is to learn the fine art of converting a prospect into a great client. This module provides a trestise in the initial phone call, setting up a paid consultation, and pricing the website with your client in a way that will have the proposal be a formality.
Learn how to set up the Yoast SEO Plugin to optimize pages and posts for Search Engines and Use Google Analytics to evaluate what’s working and not working so you can make changes to a website to increase its effectiveness.
You will learn to use to use a checklist of important “to do’s” before you launch a website. We’ll cover security issues such as how to back up and update sites to keep them safe and functioning at optimal levels, as well as best practices for troubleshooting when things go awry.
When you’ve completed and checked off each of the lessons in a module, the “module progress” checklist on the course home page will automatically update, and the “percent completed” circle will reflect your current progress in the course.