When you sign up to be on a mailing list, you are sent a few email messages that ask you to opt-in and make sure you have given your permission to be on the list.

  1. You receive a message that thanks you for signing up to the list but tells you to check your email to confirm your email address before you will be added to the list.
  2. You will then get another message saying that you are confirmed.
  3. Finally you will get a welcome to the list message.

These messages are pre-written but you can edit the content to put it in your own words. You must keep the exact intent, but that doesn’t mean you can’t embellish it and have it come from your voice.

Example: After signing up for one of Charlie Gilkey’s lists, I received this clever personalized confirmation email.

Charlie Gilkey Confirmation email

This is much better than the template below:

Confirm e-mail form

After I clicked to confirm to Charlie’s list, I received this “you are on the list” email.

Rather than:


Although these confirmation e-mails go out automatically, they are just part of the opt-in process. MailChimp also offers the ability to create a series of autoresponder messages that you create to go out on a schedule after someone signs up to a list. You might, for example, invite your subscribers to introduce themselves. Maybe you will create another email telling people what they can expect from you. You don’t have to worry about that yet. It is just a teaser and I will present some examples of these messages later in the course.

Next: Opt-in Example Gallery

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