What to send out?

  1. Determine the goal of your email newsletter.
  2. Write down activities you will use to reach your goal.
  3. How will you know if you meet your goal?
  4. Define your audience in specific detail.
  5. What content will you send to your readers?
  6. How will you connect with your readers?
  7. Create a Pink Spoon PDF for immediate download upon subscribing to your list.
  8. Decide on the type of newsletter you will send.
  9. Determine how often you will send your newsletter out and when.

Create an Email List in MailChimp

  1. Open a free MailChimp account.
  2. Create your Main List in MailChimp and name Your Site Name List.

Design Your Form

  1. Design your sign-up form in MailChimp by adding a header and background and the fields that you want to collect. (This first form will be available by a link that brings people directly to the form on the internet and is not the one that gets embedded onto your website).
  2. Create the embed code for adding a form to a text widget on your website to create the actual opt-in people will use to sign up for your list from your website.

Create Call to Action for Your Website

  1. Create Call To Action designs to use with the code to make your Opt-in box compelling enough for people to find it and sign up for your list.
  2. Customize the thank-you for signing up, confirm your email, and welcome to my list messages (see samples). These messages will be the ones that go out in response to anyone signing up for this particular list wherever they sign up.

Import Previous Opt-in Lists To Your New List

  1. Export your previously opted-in lists from any other email marketing companies you have used into an Excel spreadsheet.
  2. Clean up the Excel spreadsheet by making separate columns for the data you need (usually name in once column and email address in the second column) and deleting any other data.
  3. Copy the data on the Excel spreadsheet and paste it into the import area on your new MailChimp list.
  4. Match up the fields from your old exported list to the fields on your new MailChimp list.

Add Other People to Your List with Plain Text Warm-Up Emails

  1. Export all of your other contacts that have not opted-in to your email list into an Excel spreadsheet.
  2. Organize these contacts into separate spreadsheets by categories such as close friends and family, close business contacts, customers and other people you think may be interested in being on your list. Cull out contacts that would most likely not be interested in receiving email newsletters from you.
  3. Compose a plain text warm-up email message targeted to each of the different groups of your contacts.
  4. Go to MailChimp and create a “plain text” email campaign for your first warm-up group and name it something like “Tell My Friends.”

Create Warm-Up Messages

  1. Paste the message for your “Friends Warm-up” into the template. (I clear out everything from that template except the unsubscribe code).
  2. Remember to wrap the text with returns on each line so that text is less than 600 px wide.
  3. Send yourself a test email, proofread it and check all links.
  4. Schedule or Send out your warm-up email.
  5. Repeat steps 22-25 for each of your Warm-up Groups.

Create a Regular Old Campaign ( HTML)

  1. Choose a simple template style for your regular email campaigns (the simpler, the better).
  2. Design the template with your header and one of your site colors for the background.
  3. Create your first real newsletter by going to MailChimp and choosing Regular Old Campaign and add your content to the newsletter template you created.
  4. Be sure to make a plain text version and wrap the text no wider than 600 px so that it can show in your reader’s e-mail without weird wrapping
  5. Send yourself tests of both the HTML and plain text versions. Proofread and check links.

Get Fancy with Autoresponders

  1. Create a series of Autoresponder Emails to go out after someone signs up for your list.

Fix yourself a drink, pat yourself on the back and relax and then go out and promote your list.

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