You really want to be careful who you send emails to. It is more than just your reputation at stake. It is the law! And you might be surprised that you cannot send email without permission. To keep from violating spam laws read over this article: Can Spam Act
You should know that you can’t use lists that you purchased or rented from third parties, no matter who they are from. Here are but a few mailing list no-nos that may come as a surprise to you.
- Lists from Chamber of Commerce or clubs and organizations, even if you belong to them, are off limits.
- Never import your whole contact list into your mailing list. I will talk about the way to carefully invite people to join your list in one of the upcoming lessons. You are not allowed to send unsolicited press releases to reporters!
- Don’t be tempted to grab e-mail addresses from Facebook, or other apps to add to your list.
- This should be obvious, but don’t make a list of people you think could use your services and think you should tell them about yourself.
The thing to keep in mind is that you must have permission to send someone an e-mail. Because of rampant email abuse, this is now the law.
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