Email Marketing remains one of the most effective marketing activities you can do. The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that marketing with email newsletters is the most important tool for generating conversions of visitors into sales—right after Search Engine Optimization.

An email newsletter allows you the opportunity to build an ongoing relationship with your prospects and customers and encourages them to revisit your website, or your bricks and mortar location, again and again. But most people who visit your website and intend to return will forget to go back to your site or won’t remember how to get there if they do want to return.

When you offer people the opportunity to sign up to receive your email updates, and you actually send out the updates—you stay on their radar screens. This gives people who liked you enough to sign up in the first place a chance to get to get to know you better and develop an appreciation of what you do and what you have to offer. People on your newsletter list will become your best customers and referral sources because you are building a sense of connection and loyalty with them.

My newsletter has become the most valuable business tool that I use to grow my business. My reputation has increased in direct proportion to the size of my list. And that success is reflected in my bottom line.

Think of the many websites you’ve visited that have an email opt-in box you checked, but you never received any of the promised correspondence. Don’t let that be you. Don’t deprive your potential clients, customers and readers of the opportunity to receive information about your specific expertise or amazing products.

Getting an email newsletter program up and running is your chance to build your own loyal community around your business, your ideas and your activities.

Next: Which Email Program to Use

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